It was back in the year 2020, during Covid times, we saw that the whole world was under lockdown but that’s where the opportunity came in the form of a small activity.

During the lockdown, I used to network with people through professional platforms from around the world. And this was the time when I used to listen to their business challenges, especially managing content. I was surprised to know that when I talked with the Project Managers, CEO, Founder, and Marketing Head, it was easy to have a content team, but the key challenge was

When/How/Where/What to create content and publish on relevant platforms. And this was the challenge I discovered from people within different industries. That’s where I got an idea to bring the intense discussion around industry-specific content challenges, information availability within that industry, and key strategies looking at the current landscape.

Yes, and that’s where I came up with this idea, “The Edible Content,” which means focusing on content that can be easily connected with the audience and consumed.

However, to make this idea foolproof from 2020 to the present year, I continually evaluated it whenever I met people at various global conferences, friends, mentors, and professionals. I always shared with them this concept to know their thoughts and suggestions. Well, I could hear only one sentence when I met people, “Sumant, this is really amazing, unique & intense; go for it”.

I took this idea as a product because I wanted to go deeper into this and create a platform where the discussions are in-depth, actionable, exclusive & consumable.

After almost 4 years of groundwork, here we bring “The Edible Content” podcast to the world. This podcast will feature industry-specific people with various designations from different brands, startups, and agencies around the world. This will be an exclusive opportunity for guests to establish themselves as industry leaders.